Authenticity Over Flash: How Two Emmy Winners Built a Billion-Dollar Storytelling Brand

Host: Martin Rowinski, CEO of Boardsi
Guest: Stephen Skeel and Michael Ayjian, Co-Founders – 7 Wonders Cinema


 

In this special episode of Boardsi Leadership Talks, host Martin Rowinski welcomes Michael Ayjian and Stephen Skeel, the Emmy-winning co-founders of Seven Wonders Cinema, for a bold and deeply authentic conversation on the intersection of storytelling, entrepreneurship, and leadership.

From launching scrappy guerrilla film projects at NYU to producing brand campaigns for global names like Disney, Mercedes-Benz, and Stanford, Michael and Stephen have built more than a business—they’ve built a storytelling empire. One of their standout collaborations was with Wasabi Technologies, helping fuel growth from $25M to over $1B in valuation—90% of which touched their content.

But this episode goes far deeper than production wins. The co-founders open up about the mental and emotional toll of building a business, from anxiety and burnout to realigning their identity outside of work. They discuss how faith, discipline, and personal health became the backbone of sustainable leadership—and how true authority is found not in flashy marketing, but in authentic, consistent communication.

Martin, Michael, and Stephen explore:

  • The origins of Seven Wonders Cinema

  • Why authenticity beats flash in modern brand storytelling

  • How content helped Wasabi scale past a billion-dollar valuation

  • The role of personal challenges in shaping long-term leadership

  • Why every executive today must become a storyteller

  • How Seven Wonders’ podcast production model helps leaders build authority

  • Tactical advice for telling your story—whether in 10 minutes or on a global stage

Their advice? Start with your “five-second moment”—the pivotal experience that made you who you are. Build your brand around that truth, and lead from the inside out.

 

⏱️ Chapters/Timestamps

00:00 – From Dorm Room to Disney

02:50 – The 25M→1B Video Blueprint

08:14 – “Authenticity or Bust” (Why CEOs Fail)

12:33 – Anxiety → Emmy: Mental Health Wins

17:57 – Their “5-Second Story” Rule

24:21 – How to Hire Them (For Your Brand)

“Being a good person in business gives you far more return than chasing the quick win.” – Stephen Skeel

If you’re an executive looking to scale not just your business, but your voice, this episode is a masterclass in authentic leadership, storytelling, and personal resilience.

 

Connect with the guests:

Stephen Skeel

Michael Ayjian

Check out 7 Wonders Here

Learn about the 7 Wonders Podcast Program HERE

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