Boardsi Leadership Talks: Gee Ranasinha on Rebuilding Trust in Marketing (Part 2)

Host: Martin Rowinski, CEO of Boardsi
Guest:

Gee Ranasinha, CEO of Kexino

 

In Part 2 of the Boardsi Leadership Talks podcast, host Martin Rowinski continues the conversation with Gee Ranasinha, CEO of Kexino, delving deeper into the challenges and misconceptions surrounding modern marketing. This episode uncovers the reasons behind the disconnect between CEOs and CMOs, the underestimated power of direct mail, and the critical role of behavioral science in influencing buying decisions.

 

Key Insights:

  • CEO-CMO Trust Gap: Explore why a significant percentage of CEOs lack confidence in their CMOs and strategies to bridge this divide.

  • Direct Mail’s Resurgence: Understand how traditional direct mail can outperform digital campaigns in certain contexts.

  • Behavioral Science in Marketing: Learn how understanding human psychology is essential for effective marketing strategies.open.spotify.com

  • Authentic Executive Branding: Discover why genuine personal branding is more impactful than generic thought leadership.

 

Notable Quote:

“Marketing isn’t about promotion—it’s about positioning, perception, and performance.”

Episode Timestamps:

  • 00:00 – Introduction & Recap of Part 1

  • 02:16 – Why CEOs Distrust CMOs

  • 12:20 – Fear: The Hidden Sales Trigger

  • 19:54 – Behavioral Science in B2B/B2C

  • 25:21 – Authentic Thought Leadershipyoutube.com+1music.amazon.co.uk+1

  • 32:13 – Gee Ranasinha’s 60-Minute Marketing Fix

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