By: Daniel Henry
Companies are increasingly looking for bright and seasoned professionals to serve on their board of directors or as board advisors in today’s fiercely competitive business environment. Professionals need to be proactive in standing out to recruiters and hiring managers because there are so many talented applicants available. Maintaining a strong and active presence on Google and LinkedIn is one efficient way to do this.
Companies frequently use Google and LinkedIn as research tools to find and assess possible candidates while looking for potential Board Members or Board Advisors. These platforms make it simple for recruiters to evaluate a candidate’s appropriateness for the position by offering a variety of information about their past, experience, and skills.
The several critical elements that indicate a candidate’s potential as a board member or advisor can be found on LinkedIn by recruiters. This entails having a current, well-maintained profile with a presentable headshot, a thorough work history, and a summary that highlights the applicant’s qualifications. Also, recruiters look for indicators of a candidate’s subject-matter expertise, such as involvement in industry groups and conversations, sharing of thought-provoking material, and networking activities.
In addition to LinkedIn, Google is a valuable resource for recruiters because it can offer extra details on a candidate’s past and experience. These could include blogs, social media accounts, or other pertinent online material. Recruiters can get a more full picture of a candidate’s qualifications and fit for the job by looking over this data.
Having a strong and active presence on Google and LinkedIn is crucial for professionals trying to establish themselves as excellent candidates for board positions. This entails making certain that their LinkedIn page is current and comprehensive, with a business headshot and thorough job history. Additionally, it entails constantly connecting with others in their network, contributing to industry organizations and conversations, and offering thought leadership content.
Professionals can also strive to be visible and simple to find on Google by producing and disseminating material that highlights their leadership experience. This could be authoring blog posts or articles about business trends, participating as a guest on webinars or podcasts, or delivering speeches at business conferences or other events.
Professionals can improve their visibility and credibility as potential Board Members or Advisors by proactively creating and maintaining a strong presence on Google and LinkedIn. This information is crucial because it enables recruiters to find and assess the top applicants for a firm before they even decide to set up an interview. Professionals can improve their chances of being given consideration for exciting new opportunities in their sector by exhibiting their knowledge and achievements.