On Boardsi Leadership Talks: 90% of Startups Fail Because of THIS!

Host: Martin Rowinski, CEO of Boardsi
Guest:

Gee Ranasinha, CEO of Kexino

 

Boardsi Leadership Talks: Gee Ranasinha on the Marketing Mistakes Killing Small Businesses (Part 1)

In this insightful episode of Boardsi Leadership Talks, host Martin Rowinski engages with Gee Ranasinha, CEO of Kexino, to dissect the prevalent marketing missteps that hinder small business growth. With a rich background in behavioral marketing and a passion for educating entrepreneurs, Gee offers a fresh perspective on why many marketing strategies fail and how to rectify them.

 

Key Takeaways:

  • Copywriting Over Design: Discover why compelling copy is more crucial than aesthetic design in converting customers.

  • Misallocated Budgets: Learn how startups often squander resources on ineffective marketing tactics.

  • Emotional Triggers in Buying Decisions: Understand the psychological factors influencing both B2B and B2C purchasing behaviors.

  • Data-Driven Marketing Misconceptions: Uncover the common misunderstandings surrounding data-centric marketing approaches.

 

Notable Quotes:

“Customers don’t buy the best product—they buy the least risky one.”

“Marketing hasn’t evolved; human psychology hasn’t changed in 5,000 years!”

Episode Chapters:

  • 00:00 – Introduction

  • 02:16 – Gee Ranasinha’s Background

  • 04:04 – The Boss Who Changed Everything

  • 07:11 – Biggest Marketing Mistakes (Self-Diagnosis Trap)

  • 12:20 – Why Startups Fail (Cash Flow Crisis)

  • 19:54 – Behavioral Science in Sales Funnels

  • 25:54 – What NEVER Changes in Marketing

  • 32:13 – Outro

 

Tune in to this episode to gain actionable insights that can transform your marketing strategy and drive business growth.

Facebook
Twitter
LinkedIn

More to explorer

Boardroom Risk Management: Why the Best Directors Think Differently About Uncertainty

April 10, 2026 No Comments

In today’s volatile business environment, risk is no longer a compliance exercise—it is a leadership imperative. The most effective boards do not simply monitor risk; they integrate it into strategy, culture, and decision-making. True boardroom effectiveness begins when directors shift from asking what is happening to anticipating what comes next.

Digital Ethics and AI Governance: The Boardroom Imperative in the Age of Intelligent Systems

April 9, 2026 No Comments

Artificial intelligence is transforming business at an unprecedented pace, but innovation without oversight creates risk. Today’s boards must step into a new role—ensuring that digital ethics and AI governance are embedded into strategy, not treated as afterthoughts. The organizations that lead will be those that balance technological advancement with accountability, transparency, and trust.

Board Leadership Strategy: Why the Best Boards Don’t Just Govern—They Lead

April 8, 2026 No Comments

Boards are no longer defined by oversight alone. In today’s complex business environment, the most effective boards act as strategic partners—challenging assumptions, expanding perspective, and helping organizations navigate uncertainty with clarity. Board leadership strategy is no longer optional; it is a competitive advantage that separates organizations that react from those that shape the future.