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[From Nike to Toyota] How Storytelling Turns Brands Into Movements | Richard Yelland Reveals Secrets
Storytelling is the future of branding, and in this episode of Boardsi Leadership Talks, Martin Rowinski sits down with Emmy-nominated filmmaker Richard Yelland to discuss how businesses can use authentic storytelling to build trust, engage audiences, and create impact-driven brands. Learn how major companies like Nike and Toyota have turned their missions into global movements and how your brand can do the same.