Tag: marketing

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[From Nike to Toyota] How Storytelling Turns Brands Into Movements | Richard Yelland Reveals Secrets

February 24, 2025 No Comments

Storytelling is the future of branding, and in this episode of Boardsi Leadership Talks, Martin Rowinski sits down with Emmy-nominated filmmaker Richard Yelland to discuss how businesses can use authentic storytelling to build trust, engage audiences, and create impact-driven brands. Learn how major companies like Nike and Toyota have turned their missions into global movements and how your brand can do the same.

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Demystifying the Boardroom: A Guide to Non-Executive Director Roles

March 22, 2024 No Comments

Intrigued by the prospect of influencing strategic decision-making at the highest levels? Non-executive director (NED) roles offer a distinguished opportunity to contribute your expertise and shape the future of an organization. This article unveils the intricacies of NED positions, empowering you to assess your qualifications and chart a course towards impactful boardroom participation.

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