Host: Martin Rowinski, CEO of Boardsi
Guest: JJ Carter, Golden PR, CEO
In this insightful episode of Boardsi Leadership Talks, host Martin Rowinski—CEO of Boardsi—welcomes JJ Carter, a young powerhouse redefining public relations and executive branding. As the founder and Chief Innovation Officer of Golden PR, JJ built a seven-figure agency by the age of 22, helping over a thousand clients land features in major media outlets including Fox, ABC, and CBS. But his success story is more than just numbers—it’s about creating trust, positioning leaders as authorities, and helping executives rise above the noise in today’s hyper-digital landscape.
Throughout the conversation, JJ unpacks how cold outreach and strategic content built his business from the ground up—and how those same principles can be used by executives and thought leaders to position themselves as industry voices worth following. He shares powerful strategies around building digital credibility, leveraging podcast appearances, using press as a tool—not a trophy, and cultivating a media presence that aligns with core values and long-term business goals.
JJ and Martin also explore:
The role of authenticity in a post-AI world
Why content is the new resume for executives
How to build trust at scale using borrowed credibility
The difference between chasing press and building true authority
Why every leader needs a media ecosystem to stay relevant
JJ’s passion for helping C-suite entrepreneurs and high-level professionals develop sustainable brand momentum shines throughout the episode, offering real-world advice for anyone serious about turning visibility into opportunity.
Whether you’re a CEO, founder, or rising executive, this episode offers a masterclass in modern PR, trust-building, and brand-driven leadership. Tune in to learn how your media presence can become your greatest strategic asset.
