boardsi makes a winning connection!


boardsi has been working with Tinybeans Group Ltd on recruiting non-executive directors. After 6 + months and many qualified executives Tinybeans hired a boardsi Executive member to join their board of directors as a non-executive director. Tinybeans was searching for executives with the skill set to increase its footprint in the market. Kathy Mayor (boardsi executive member) brings that skill set along with Andrea Cutright (not a boardsi member) both joined as non-executive directors.


“Family photo sharing app Tinybeans Group Ltd‘s (ASX: TNY) shares have risen by 15.87% so far in today’s trading. At the time of writing, the Tinybeans share price is trading at $1.46 after closing yesterday’s session at $1.26. Today’s moves follow an announcement by the company this morning that it hired two new executives in its United States operations. The hires reinforce the importance to the company’s business model of the US market, which is where 92% of its revenue comes from. According to the release, leading US executives, Andrea Cutright and Kathy Mayor, will join the company as non-executive directors commencing immediately. Both Ms. Cutright and Ms. Mayor have substantial experience in digital marketing – the exact skillset Tinybeans needs to increase its footprint in the market.”


Tinybeans was founded in Sydney in 2012 by Stephen O’Young. It’s a family photo sharing app that helps parents capture and organise their children’s life using photos, video, and written messages One big selling point for the app is that it has privacy features that allow parents to retain legal ownership of their content, unlike other larger social media sites. According to the company, it has a user base of more than 4.65 million people spanning over 200 countries. The app is available in both Android and iOS. Despite this wide user base, Tinybeans’ revenue is predominantly generated in two countries – the US and Australia. As mentioned, the US makes up 92% of the company’s revenue, while Australia contributes most of the remainder. The company employs both a premium subscription and advertising revenue model.


Kathy Mayor on Bloomberg

PDF Copy


More to explorer

Steering the Course: A Guide to Effective Boardroom Leadership

The boardroom is the organization’s nerve center, and effective boardroom leadership is the compass that charts its course. This article equips you with the navigational tools to excel as a board leader. Explore the critical qualities of effective boardroom leadership, develop your leadership skills, and discover how BoardsI can be your partner in shaping strategic direction and propelling your organization towards success! Ready to take the helm and guide your board to new heights? Download our free checklist on “The Essential Traits of Effective Board Leaders” and set sail on your boardroom leadership journey today!

Navigating the Boardroom: A Guide to Corporate Board Seats

A corporate board seat is a coveted position signifying leadership recognition and an opportunity to shape an organization’s destiny. This article equips you with a compass to guide you through the key considerations for pursuing a corporate board seat. Explore the rewards and demands of board service, assess your readiness, and discover strategies to land your dream board position. BoardsI can be your partner in navigating the boardroom and excelling in your governance journey!

Steering with Vision: A Guide to Strategic Board Management Education

In today’s dynamic business landscape, effective board leadership hinges on strategic vision. Strategic board management education equips directors to chart a course for long-term success. This article serves as your navigator, outlining the benefits and key elements of strategic board management education. We’ll explore how these programs can elevate your board’s strategic thinking, enhance risk management, and foster effective stakeholder engagement. Ready to empower your board to become a strategic force? BoardsI can be your partner in developing a customized education program

This will close in 0 seconds